Individualism‐Collectivism and Personality
2001/12/01 by Harry C. Triandis · 2,575 citations
Business, Management and Accounting · Psychology · Social Sciences · #Attribution #Collectivism #Consumer Behavior in Brand Consumption and Identification #Context (archaeology) #Cultural Differences and Values #Developmental psychology #Individualism #Individualistic culture #Ingroups and outgroups #Personality #Psychology #Situational ethics #Social and Intergroup Psychology #Social environment #Social psychology #Sociology
paper · doi:10.1111/1467-6494.696169
published in Journal of Personality 69(6), 907-924 (Wiley)
openalex publication_date 2001/12/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/06
Abstract
This paper provides a review of the main findings concerning the relationship between the cultural syndromes of individualism and collectivism and personality. People in collectivist cultures, compared to people in individualist cultures, are likely to define themselves as aspects of groups, to give priority to in-group goals, to focus on context more than the content in making attributions and in communicating, to pay less attention to internal than to external processes as determinants of social behavior, to define most relationships with ingroup members as communal, to make more situational attributions, and tend to be self-effacing.
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