The SOCO Scale: A Measure of the Customer Orientation of Salespeople

1982/08/01 by Robert Saxe, Barton A. Weitz · 1 citation
Business, Management and Accounting · #Customer Service Quality and Loyalty #Corporate Identity and Reputation #Job Satisfaction and Organizational Behavior

paper · doi:10.2307/3151568

Citations

• Response Sets and Test Validity
• A Paradigm for Developing Better Measures of Marketing Constructs

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• Empirical study to explore the influence of salesperson's customer\n orientation on customer loyalty