Methods for Determining Store Trade Areas, Market Penetration, and Potential Sales

1966/05/01 by William Applebaum · 2 citations
Business, Management and Accounting · #Consumer Retail Behavior Studies

paper · doi:10.1177/002224376600300202

Abstract

➤ This article presents an improved method for determining trade areas and market penetration of existing stores, and an analog method for estimating potential store sales at a given location. The analog method is derived from results developed from a study of existing stores.

Cited by

• Assing Preferential Sampling in Retail Survival Data: A Bayesian Joint LGCP and Spatial Probit Model for Mini-Supermarket Closure in Tokyo
• Modelling Urban Dynamics with Multi-Modal Graph Convolutional Networks

Related

• Defining and Estimating a Trading Area
• Multi-Facility Location Models Incorporating Multipurpose Shopping Trips
• Predictive and Prescriptive Analytics for Location Selection of Add-on Retail Products
• The Impact of Interdepartmental Distance on Joint Sales in Retail Stores
• Consumer Search with Chain Stores