2025/11/22 by Wei Wei, Youhe Deng, Keyu Chen · 9 citations
Computer Science · Decision Sciences · Psychology · #AI in Service Interactions #Hospitality #Hospitality industry #Hospitality management studies #Id, ego and super-ego #Perspective (graphical) #Self-service #Service (business) #Service recovery #Technology Adoption and User Behaviour #Technostress in Professional Settings
paper · doi:10.1108/ijchm-02-2025-0196
published in International Journal of Contemporary Hospitality Management 38(1), 127-147 (Emerald Publishing Limited)
openalex publication_date 2025/11/22 · crossref created 2025/11/22 · openalex created_date 2025/11/23 · crossref issued 2025/11/25 · crossref published 2025/11/25 · crossref published-online 2025/11/25 · crossref deposited 2026/01/05 · crossref published-print 2026/01/06 · crossref indexed 2026/08/07 · openalex updated_date 2026/08/08
Purpose Artificial intelligence generated content (AIGC) has shown significant potential in the hospitality workplace. Drawing from conservation of resources theory, this study aims to examine the impact of AIGC techno-overload on hospitality employees’ proactive customer service performance (PCSP) and service sabotage via the mediating role of ego depletion and the moderating role of self-control. Design/methodology/approach Study 1 used experience sampling method (ESM) with 117 frontline hospitality employees’ 708 daily reports over 10 workdays. Study 2 used a scenario experiment with 187 frontline hospitality employees. Findings AIGC techno-overload negatively affects PCSP and positively impacts service sabotage, mediated by ego depletion. In addition, both trait and state self-control mitigated the indirect effect of AIGC techno-overload on PCSP and service sabotage via ego depletion. Practical implications Managers can mitigate the negative effects of AIGC techno-overload by providing training on time management and stress reduction. Fostering a work environment that supports high self-control can help employees manage technological demands, enhancing well-being and proactive service behavior while reducing service sabotage. Originality/value The hospitality literature lacks an understanding of the negative effect of AIGC on frontline employees’ job outcomes. This research enriches AIGC literature by providing unique insights of AIGC techno-overload’s effect on service behaviors. Furthermore, this research reveals the mediating role of ego depletion and the moderating effect of self-control.