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Attentional Load Increases the Positivity of Self-Presentation

1989/12/01 by Delroy L. Paulhus, Peter Graf, Mark Van Selst · 89 citations
Psychology · Social Sciences · Neuroscience · #Anxiety, Depression, Psychometrics, Treatment, Cognitive Processes #Behavioral Health and Interventions #Social and Intergroup Psychology #Psychology #Arousal #Trait #Cognitive load #Cognition #Rapid serial visual presentation #Cognitive psychology #Presentation (obstetrics) #Trait anxiety #Audiology #Developmental psychology #Anxiety #Social psychology #Neuroscience

paper · doi:10.1521/soco.1989.7.4.389

published in Social Cognition 7(4), 389-400 (Guilford Press)

openalex publication_date 1989/12/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/06/11

Abstract

Recent research has addressed the role of attention in self-presentation. The present study examined the effects of attentional load on the positivity of self-descriptions. Subjects rated themselves on 30 traits presented on a microcomputer. To create an attentional load, we required subjects to monitor digits that appeared regularly on the screen. To manipulate the load, we varied the speed of digit presentation. Results show that high attentional load during trait rating increased the proportion and speed of desirable responses. In addition, high attentional load during trait ratings decreased later recognition memory for positive and negative traits but increased later recognition for neutral traits. These findings are used to explain a variety of documented effects of emotional arousal on cognitive processing.

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