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Measuring Implicit Gender-Role Orientation: The Gender Initial Preference Task

2013/08/27 by Stefan Stieger, Christoph Burger, Franziska R. Schiller +2 · 1 citation
Social Sciences · Psychology · #Gender Roles and Identity Studies #Social and Intergroup Psychology #Evolutionary Psychology and Human Behavior #Psychology #Preference #Orientation (vector space) #Task (project management) #Social psychology #Future orientation #Developmental psychology #Cognitive psychology #Statistics #Geometry

paper · doi:10.1080/00223891.2013.825622

openalex publication_date 2013/08/27 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29

Abstract

Individuals prefer their name letters over nonname letters, which is known as the name-letter effect (NLE). This research aimed to examine a possible NLE for gender-role orientation (GRO) by rating letters for their gender-typicality in an initial preference task (Gender-IPT). Indeed, a clear NLE appeared: Men rated their initials as more male-typical, whereas women rated them as more female-typical. The Gender-IPT showed good convergent validity with other direct and indirect (Gender Implicit Association Test) measures of GRO as well as predictive validity with sensation seeking and gender-typical everyday life behaviors. The Gender-IPT seems to be a useful and practical indirect measure to assess GRO in a short, convenient, and computer-independent way, complementing other indirect measures of GRO.

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