2019/11/20 by Mesut Çiçek, Sevincgul Ulu, Can Uslay · 27 citations
Agricultural and Biological Sciences · Social Sciences · #Business #Commit #Culinary Culture and Tourism #Diverse Aspects of Tourism Research #Diversity (politics) #Economic geography #Economic growth #Economics #Geography #Movement (music) #Political science #Sample (material) #Sustainability #Sustainable Urban and Rural Development #Turkish
paper · doi:10.1177/0276146719882767
published in Journal of Macromarketing 39(4), 400-414 (SAGE Publishing)
crossref issued 2019/11/20 · crossref published 2019/11/20 · crossref published-online 2019/11/20 · openalex publication_date 2019/11/20 · crossref created 2019/11/20 · crossref published-print 2019/12/01 · openalex created_date 2025/10/10 · crossref deposited 2026/04/29 · crossref indexed 2026/08/04 · openalex updated_date 2026/08/04
The Slow City (Cittaslow) concept represents an emerging global trend where participant small cities commit to growing sustainably by preserving their authenticity while celebrating their local culture and diversity. Meanwhile, marketers increasingly find authenticity to be critical for campaigns with efficacy. Using a sample of 762 residents from slow cities, neighboring cities, and other Turkish cities, the authors empirically examine the Slow City movement and demonstrate its positive impact on place authenticity. Slow City membership also positively moderates the effect of perceived authenticity on both perceived entrepreneurial opportunities and economic development, which positively impact quality of life and intention to stay respectively. The results also indicate that the benefits of the Slow City movement spill over to neighboring cities. The Slow City movement offers much promise for place marketing and has potential to slow down the heavy migration from rural to urban areas in emerging markets.