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COVID-19 and Mass Media Education: An Evaluation of the Transition from Brick-and-Mortar Learning to Virtual Space

2022/05/19 by Jacob Nyarko, Michael Yao Wodui Serwornoo · 1 citation
Computer Science · Social Sciences · Psychology · Medicine · #Online Learning and Analytics #Online and Blended Learning #Virtual Reality Applications and Impacts #Brick and mortar #Space (punctuation) #Virtual learning environment #Workflow #Coronavirus disease 2019 (COVID-19) #Transition (genetics) #E learning #Mathematics education #Diffusion of innovations #Blended learning #Sociology #Knowledge management #Computer science #Multimedia #Pedagogy #Psychology #Educational technology #World Wide Web #The Internet #Medicine

paper · pdf · doi:10.1177/09732586221096346

openalex publication_date 2022/05/19 · openalex created_date 2025/10/10 · openalex updated_date 2026/05/21

Abstract

Using mixed-method approach and technology acceptance model (TAM)/diffusion of innovation theory (DOIT), this study evaluates the challenges and opportunities of COVID-19 driven virtual learning in undergraduate media programmes at Ghanaian public universities. A survey of 270 was sampled composed of 250 students and 20 lecturers and revealed that commitment from both lecturers and students towards virtual instruction is weak. We also found that lecturers and students were not consulted about the learning platforms the universities chose, and they had no orientation on their usage. However, some participants argue that virtual learning is crucial to media studies going forward and by these; we propose a blended learning approach that merges the physical and virtual spaces of instruction in a framework termed CHALLOPP workflow.

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