2008/04/06 by Jennifer McGinn, Nalini P. Kotamraju · 1 citation
Computer Science · Business, Management and Accounting · #Persona Design and Applications #Service and Product Innovation #Innovative Human-Technology Interaction #Persona #Computer science #Set (abstract data type) #Data set #Sample (material) #Data science #Artificial intelligence #Human–computer interaction
paper · doi:10.1145/1357054.1357292
openalex publication_date 2008/04/06 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29
Much has been written on creating personas --- both what they are good for, and how to create them. A common problem with personas is that they are not based on real customer data, and if they are, the data set is not of a sample size that can be considered statistically significant. In this paper, we describe a new method for creating and validating personas, based on the statistical analysis of data, which is fast and cost effective.