2010/05/28 by Michelle Bemiller, Rachel Zimmer Schneider · 1 citation
Psychology · Social Sciences · #Humor Studies and Applications #Media, Gender, and Advertising #Gender, Feminism, and Media #Joke #Psychology #Scholarship #Devaluation #Objectification #Social psychology #Content (measure theory) #Gender studies #Sociology #Art #Political science #Literature
paper · doi:10.1080/02732171003641040
openalex publication_date 2010/05/28 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29
Sexism is a recurrent part of women's everyday lives. One understudied area within gender scholarship is the content and implications of sexist humor as a form of sexism. In this article, we explore the sexist content of 153 Internet jokes. Our analysis demonstrates that sexist jokes offer portrayals of misogyny that serve many functions, some of which include the sexual objectification of women, devaluation of their personal and professional abilities, and support of violence against women. Implications of such humor are discussed as well as future research possibilities in this area.