2005/08/01 by Jonathan Gray · 1 citation
Arts and Humanities · Social Sciences · Health Professions · #Literacy, Media, and Education #Media Studies and Communication #Digital Storytelling and Education #Comedy #Media literacy #Entertainment #Rhetoric #Advertising #Sociology #Television studies #Media studies #Literacy #Order (exchange) #Popular culture #Art #Literature #Visual arts #Pedagogy #Business #Linguistics
paper · doi:10.1080/07393180500201652
openalex publication_date 2005/08/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29
This paper examines televisual parody as a media literacy educator, and the potential of parody to channel the powers of comedy and entertainment in order to “teach” the techniques and rhetoric of televisual texts and genres. It focuses on the case of the hugely successful and popular animated parodic sitcom, The Simpsons, and its playful attack on advertising and promotional culture. Currently in its 16th season, The Simpsons broadcasts to approximately 60 million viewers in 70 countries weekly, offering a playful critique of television from within the television frame.