2008/06/01 by Hee‐Joo Han, Jae‐Sub Lee · 2 citations
Social Sciences · #Sport and Mega-Event Impacts #Asian Culture and Media Studies #Media, Gender, and Advertising #Drama #Tourism #Advertising #Broadcasting (networking) #Subject matter #Business #Geography #Political science #Marketing #Visual arts #Computer science #Art
paper · doi:10.1080/10548400802092593
openalex publication_date 2008/06/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29
The purpose of this paper is to examine the ties between the success of a TV drama Winter Sonata, produced by the Korean Broadcasting System (KBS), and the flow of tourism into Korea. By deconstructing the Hallyu phenomenon, started in part by Winter Sonata, the study tries to determine possibilities for Korean tourism expansion. Literature reviews, tourism data, interviews with specialists, and actual pieces of feedback from Winter Sonata's Egyptian audience are referred to draw conclusions on the subject matter. Results show promising markets far beyond just Asia, touched by Hallyu, but not the opportunity to tour Korea yet. Suggestions are then made on how to help sustain Hallyu tourism and increase access to potential new travel markets, especially those in diverse Islamic regions around the world.