2010/06/25 by Randolph T. Barker, Kim Gower · 1 citation
Business, Management and Accounting · Social Sciences · #Organizational Leadership and Management Strategies #International Student and Expatriate Challenges #Public Relations and Crisis Communication #Storytelling #Multinational corporation #Narrative #Workforce #Knowledge management #Sociology #Organizational communication #Diversity (politics) #Competition (biology) #Public relations #Business #Political science #Computer science #Linguistics
paper · doi:10.1177/0021943610369782
openalex publication_date 2010/06/25 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/22
Internal and external workplace diversity and the technology-induced time constraints of multinational competition make the challenge of improving organizational communication bigger than ever. Narrative paradigm or the “storytelling” theory has been proffered as an effective cross-cultural communication tool, but this article presents the idea that storytelling goes beyond that and fills the diverse communication needs of today’s heterogeneous workforce. It presents a model of storytelling as a complete organizational communication tool, discusses how to effectively apply storytelling in the diverse work environment, and proposes some opportunities for further research.