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“Maiden's Armor”: Global Gothic Lolita Fashion Communities and Technologies of Girly Counteridentity

2018/12/21 by Michelle Liu Carriger · 5 citations
Arts and Humanities · Social Sciences · Economics, Econometrics and Finance · Medicine · Psychology · #Fashion and Cultural Textiles #Japanese History and Culture #Cinema and Media Studies #Menagerie #Globe #Art #Art history #Girl #Visual arts #Ancient history #History #Medicine #Psychology

paper · pdf · doi:10.1017/s0040557418000522

published in Theatre Survey 60(1), 122-146 (Cambridge University Press)

openalex publication_date 2018/12/21 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/04

Abstract

It starts with a dress, or dresses. Among a menagerie of rainbow variations, certain features are standard: lace and ruffle-decked blouses under jumpers, aprons, or high-waisted belled and crinolined knee-length skirts; more skin covered than bare; headwear including bonnets, miniature hats, or massive bows over ringlets and long tresses. So many ruffles; so much lace (Fig. 1). Beginning in the late 1990s, gothic lolitas —overwhelmingly young women in their teens and twenties, and overwhelmingly girly in their outsized bows, platform Mary Jane shoes, and petticoated skirts—stood out as defiantly, bizarrely out of place and time on the Tokyo street scene, all bright white and concrete in Harajuku, a built-up postwar neighborhood of Tokyo known as a youth haven since the 1960s. More than twenty years later, although most Harajuku fashions have died out in keeping with a fad's typically short life cycle, the gothic lolitas have persisted and even multiplied, thanks in large part to the Internet, which has helped muster an army of misfit girl aristocrats not just in Japan but around the globe.

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