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From polyglottism to branding

2001/04/01 by Eamonn Forde · 2 citations
Arts and Humanities · Social Sciences · Environmental Science · #Music History and Culture #Media Studies and Communication #Literature, Politics, and Exile Studies #Music industry #Journalism #Bureaucracy #Media studies #Sociology #Variety (cybernetics) #Popular music #Advertising #Public relations #Political science #Music education #Art #Visual arts #Business #Law

paper · doi:10.1177/146488490100200108

openalex publication_date 2001/04/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/30

Abstract

The popular music press in the UK has undergone a number of important changes since the mid-1990s. These changes are due to a variety of factors including the emergence and proliferation of high-production glossy niched monthly titles, the fragmentation and over-saturation of the market for consumer music titles, the bureaucratic restructuring of music magazines, the occupational re-evaluation of the music journalism profession and an increasingly PR-led industry climate. What all this has meant is that the space devoted to, and the access required for, ‘immersion reporting’ – the New Journalism touchstone which informed the music press through the 1970s and 1980s – has been greatly reduced, resulting in a refocusing of resources and the once autonomous ‘personality writer’ being superseded by a single branded magazine identity. The article draws on interviews with music journalists, editors, editors-in-chief and press officers as well as participant observation in music magazines, all conducted as part of the author's PhD research at the University of Westminster.

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