2010/02/23 by Marie Helweg‐Larsen, Margaret R. Tobias, Bettina M. Cerban · 1 citation
Medicine · Social Sciences · Psychology · #Smoking Behavior and Cessation #Risk Perception and Management #Behavioral Health and Interventions #Qualitative research #Perception #Risk perception #Psychology #Environmental health #Social psychology #Medicine #Developmental psychology #Sociology
paper · doi:10.1348/135910710x490415
openalex publication_date 2010/02/23 · openalex created_date 2016/06/24 · openalex updated_date 2026/08/01
OBJECTIVES: The present research explored the role that culture plays in smokers' description of their risk perceptions and experiences as targets of moralization. METHODS: We conducted in-depth qualitative interviews with 15 smokers each from Denmark (a smoking-lenient culture) and the USA (a smoking-prohibitive culture). RESULTS: Smokers said they were well aware of the risks of smoking yet minimized the risks of active and passive smoking; Danes were particularly likely to minimize these risks. Smokers also described many experiences as targets of moralization and accepted some elements of moralized attitudes although overall Danes more strongly rejected moralized opinions. Smokers described adjusting to moralization by changing when and where but not how much they smoked. CONCLUSION: It is important to consider cultural influences on moralization and risk perception of smoking.