1973/08/01 by Albert Rothenberg · 1 citation
Arts and Humanities · Mathematics · Psychology · #Art Education and Development #Association (psychology) #Cognitive psychology #Computer science #Creativity #Creativity in Education and Neuroscience #Data mining #Developmental psychology #Latency (audio) #Mathematics #Measure (data warehouse) #Psychology #Psychotherapist #Significant difference #Social psychology #Sport Psychology and Performance #Statistics #Test (biology) #Word Association
paper · doi:10.2466/pr0.1973.33.1.15
openalex publication_date 1973/08/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/05/21
A proposal for using rapid opposite responding to the Kent-Rosanoff Word Association list as a measure of creativity is presented. Although a complex matter, this measure has the advantage of using a well standardized test as its basis. The proposed scoring system is based on the difference between the number of opposite and primary responses and the difference between mean response latency in those categories. This measure correlates significantly with assessed creativity in a group of successful executives.