2004/08/05 by Jill G. Klein, Jill Klein, Niraj Dawar · 1,139 citations
Business, Management and Accounting · Psychology · #Advertising #Attribution #Business #Consumer Behavior in Brand Consumption and Identification #Corporate Social Responsibility Reporting #Corporate social responsibility #Economics #Environmental Sustainability in Business #Harm #Marketing #Mediation #Microeconomics #Political science #Product (mathematics) #Psychology #Public relations #Social psychology #Spillover effect
paper · doi:10.1016/j.ijresmar.2003.12.003
published in International Journal of Research in Marketing 21(3), 203-217 (Elsevier BV)
openalex publication_date 2004/08/05 · crossref created 2004/08/05 · crossref issued 2004/09/01 · crossref published 2004/09/01 · crossref published-print 2004/09/01 · crossref deposited 2019/02/05 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/04 · crossref indexed 2026/08/05