2010/01/01 by Juan-José Igartua · 1 citation
Arts and Humanities · Mathematics · Psychology · Social Sciences · #Art #Centrality #Cognitive psychology #Computer science #Construct (python library) #Elaboration likelihood model #Entertainment #Feature (linguistics) #Identification (biology) #Linguistics #Literature #Mathematics #Media Influence and Health #Media Studies and Communication #Media, Gender, and Advertising #Narrative #Persuasion #Psychology #Social psychology #Visual arts
paper · doi:10.1515/comm.2010.019
crossref issued 2010/01/01 · crossref published 2010/01/01 · crossref published-print 2010/01/01 · openalex publication_date 2010/01/01 · crossref created 2010/11/04 · crossref deposited 2021/02/28 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/30 · crossref indexed 2026/08/05
This article presents three studies examining the importance of identification with characters in research on media entertainment. In Study 1 it was found that identification with characters was associated with spectators' degree of enjoyment of feature films of different genres. Study 2 showed that identification with characters predicts the affective impact of a dramatic film and, also, it was associated with greater cognitive elaboration and a more complex reflexive process during the viewing of the dramatic film. In Study 3 it was observed that identification with characters predicted the incidental impact of a full length fictional film on attitudes and beliefs. These results support the centrality of the construct of identification with characters in narrative persuasion research.