2015/08/10 by Nicole Paraskeva, Helena Lewis‐Smith, Phillippa C. Diedrichs · 1 citation
Psychology · Health Professions · #Eating Disorders and Behaviors #Obesity and Health Practices #Body Image and Dysmorphia Studies #Disclaimer #Viewpoints #Thematic analysis #Skepticism #Social media #Labelling #Psychology #Social psychology #Sociology #Political science #Qualitative research #Criminology #Social science #Epistemology #Law
paper · doi:10.1177/1359105315597052
openalex publication_date 2015/08/10 · openalex created_date 2025/10/10 · openalex updated_date 2026/05/21
Disclaimer labels on airbrushed media images have generated political attention and advocacy as a social policy approach to promoting positive body image. Experimental research suggests that labelling is ineffective and consumers' viewpoints have been overlooked. A mixed-method study explored British consumers' ( N = 1555, aged 11-78 years) opinions on body image and social policy approaches. Thematic analysis indicated scepticism about the effectiveness of labelling images. Quantitatively, adults, although not adolescents, reported that labelling was unlikely to improve body image. Appearance diversity in media and reorienting social norms from appearance to function and health were perceived as effective strategies. Social policy and research implications are discussed.