2015/01/01 by Marian Mocan, Simona Rus, Anca Drăghici +2 · 1 citation
Business, Management and Accounting · Economics, Econometrics and Finance · #Accounting #Banking industry #Business #Corporate Social Responsibility Reporting #Corporate social responsibility #Directive #Economic and Business Development Strategies #Economics #Environmental Sustainability in Business #Finance #Marketing #Order (exchange) #Political science #Profit (economics) #Public relations #Romanian #Social responsibility
paper · pdf · doi:10.1016/s2212-5671(15)00473-6
openalex publication_date 2015/01/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/01
The purpose of this paper is to explore how the corporate social responsibility (CSR) contributes to value creation in the banking industry, and during periods of financial instability. Understanding the key elements of CSR contributes to the fulfillment of the principles of this concept and to the increase of market share, profit and advancement in bank rankings. The present research will be based on the current situation in Romania, being developed a model of CSR applied in Romanian banks. Being in a time of economic instability, the banking industry must make efforts to maintain equilibrium in the financial market. This research can help bank managers to understand what activities to do in the benefit of customers and the community, in order to move towards a sustainable directive. At the end of the research, the findings are presented and the imperatives of the topic discussed.