2011/07/19 by Joris Lammers, Janka I. Stoker, Jennifer Jordan +2 · 1 citation
Psychology · Business, Management and Accounting · #Evolutionary Psychology and Human Behavior #Consumer Behavior in Brand Consumption and Identification #Body Image and Dysmorphia Studies #Psychology #Power (physics) #Social psychology #Association (psychology) #Reflection (computer programming) #Developmental psychology
paper · doi:10.1177/0956797611416252
openalex publication_date 2011/07/19 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/01
Data from a large survey of 1,561 professionals were used to examine the relationship between power and infidelity and the process underlying this relationship. Results showed that elevated power is positively associated with infidelity because power increases confidence in the ability to attract partners. This association was found for both actual infidelity and intentions to engage in infidelity in the future. Gender did not moderate these results: The relationship between power and infidelity was the same for women as for men, and for the same reason. These findings suggest that the common assumption (and often-found effect) that women are less likely than men to engage in infidelity is, at least partially, a reflection of traditional gender-based differences in power that exist in society.