2009/10/09 by Xianhong Chen, Guilan Ding · 1 citation
Social Sciences · Mathematics · #Public Relations and Crisis Communication #Radio, Podcasts, and Digital Media #Multimedia Communication and Technology #Communication studies #Dialogic #Relation (database) #Mass communication #New media #Domain (mathematical analysis) #Two-way communication #Computer science #Social media #Character (mathematics) #Models of communication #Communication theory #Sociology #Organizational communication #Media studies #Communications system #World Wide Web #Telecommunications #Communication #Social science #Knowledge management #Mathematics
paper · doi:10.1080/17544750903209242
openalex publication_date 2009/10/09 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29
With the coming of a Web 2.0 era based on new services, such as blog communication, new media communication has changed from a technique-oriented, monologue, linear communication model to one that is relation-oriented, dialogic, and holographic. Comparing this to Marshall McLuhan's saying “the medium is the message”, the authors propose “new media as relations” and put forward five observations: (1) New media communication belongs to the domain of relations communication; (2) the communication character of the new media is telelog; (3) Metcalfe's Law offers a good description for the communication effectiveness of new media; (4) the study of new media communication should be shifted from message communication (which focuses on websites) to relations communication (which regards people as the center of the study); and (5) the essence of new media communication is not technical message communication but dialogic relations communication.