1991/01/01 by Gary J. Gaeth, Irwin P. Levin, Goutam Chakraborty +1 · 1 citation
Business, Management and Accounting · Decision Sciences · Mathematics · #Bundle #Business #Cash #Computer science #Consumer Behavior in Brand Consumption and Identification #Consumer Market Behavior and Pricing #Innovation Diffusion and Forecasting #Marketing #Mathematics #New product development #Product (mathematics) #Quality (philosophy) #Variety (cybernetics)
paper · doi:10.1007/bf00435195
crossref issued 1991/01/01 · crossref published 1991/01/01 · crossref published-print 1991/01/01 · openalex publication_date 1991/01/01 · crossref created 2004/11/11 · crossref deposited 2019/04/09 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/25 · crossref indexed 2026/08/02