2006/03/03 by Goro Oba, Sylvia M. Chan‐Olmsted · 1 citation
Business, Management and Accounting · Economics, Econometrics and Finance · #Corporate Finance and Governance #Digital Platforms and Economics #Merger and Competition Analysis #Vertical integration #Context (archaeology) #Transaction cost #Web syndication #Database transaction #Business #Foreclosure #Marketing #Industrial organization #Quality (philosophy) #Horizontal and vertical #Horizontal integration #Market integration #Economics #Computer science #Microeconomics #Database #Finance
paper · doi:10.1207/s15327736me1902_2
openalex publication_date 2006/03/03 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29
This study explores the programming relationship between vertically integrated station groups and their affiliated syndicators in the context of two frameworks associated with the advantages of vertical integration: the transaction cost and vertical foreclosure theories. The programming sources for various stations that are vertically integrated with syndicators were assessed. The results indicated that leading television station groups had purchased relatively more products from their vertically integrated syndicators. The pattern of internal transfer through vertical integration was especially apparent in the acquisition of newer first-run products that are associated with uncertain quality and less audience information. The findings generally support the transaction cost theoretical perspective. However, the data did not paint a picture of market foreclosure in this industry.