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Why We Should Reject ‘Nudge’

2012/05/04 by Tom Goodwin · 2 citations
Business, Management and Accounting · Social Sciences · #Economics #Empowerment #Global Public Health Policies and Epidemiology #Government (linguistics) #Law #Law and economics #Perspective (graphical) #Political and Economic history of UK and US #Political science #Politics #Positive economics #Social Issues and Policies #Sociology

paper · doi:10.1111/j.1467-9256.2012.01430.x

openalex publication_date 2012/05/04 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/02

Abstract

This article argues that the use of ‘nudge’ tactics in UK policymaking ought to be rejected. Nudge contravenes the coalition government's aspirations to promote ideas such as empowerment, freedom and fairness. Moreover, it is not an effective strategy for bringing about the kind of behavioural changes required to solve society's ‘big problems’ – problems around climate change and public health, for example. The article mines political theory in a way that is distinctly absent from the current literature on ‘nudging’ and brings a fresh and insightful perspective to the nudge debate.

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