2013/01/01 by Robert Cluley · 1 citation
Business, Management and Accounting · Decision Sciences · Social Sciences · #Action (physics) #Advertising #Business #Economics #Function (biology) #Knowledge Management and Sharing #Management #Marketing #Marketing buzz #Organizational Leadership and Management Strategies #Political science #Public relations #Technology Adoption and User Behaviour
paper · doi:10.1177/0170840612464750
openalex publication_date 2013/01/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/06/25
Would organizations function better if managers did not use buzzwords? This paper traces a history of buzzwords and highlights three ways they help managers. First, managers use buzzwords to claim authority. Second, managers use buzzwords to facilitate action. Third, managers use buzzwords to displace responsibility for hard decisions. The paper concludes that there are benefits to using buzzwords and managers should be conscious of them.