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Did the RAI buy it? The role and limits of American broadcasting in Italy in the Cold War

2013/02/26 by Simona Tobia · 1 citation
Social Sciences · Engineering · #Italian Fascism and Post-war Society #Historical Geopolitical and Social Dynamics #Liberian dollar #Broadcasting (networking) #Interdependence #Political science #Cold war #Character (mathematics) #Launched #Commercial broadcasting #Resistance (ecology) #Economic history #Advertising #Business #Public broadcasting #Engineering #History #Law #Finance #Politics #Computer security #Computer science

paper · doi:10.1080/14682745.2012.746665

openalex publication_date 2013/02/26 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29

Abstract

With a 20 million dollar budget and 1,900 staff, Voice of America broadcast in 45 different languages and Italy was one of its main targets. By looking into what went on behind the microphone, this article addresses the extent to which cultural change was planned and structured transnationally, the interactions and interdependencies operating between Washington and Rome, and how cooperation was achieved despite the fierce resistance of some of Radio Audizioni Italia's (RAI) executives. This allowed programmes produced in New York to air, and led to the launch of the most popular character of Italian radio and television: Mike Bongiorno.

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