2000/09/01 by Joshua Gunn, David Beard · 1 citation
Arts and Humanities · Social Sciences · #Rhetoric and Communication Studies #Public Relations and Crisis Communication #Literature, Film, and Journalism Analysis #Sublime #Rhetoric #Philosophy #Subjectivity #Rhetorical question #Temporality #Postmodernism #Literature #Aesthetics #Epistemology #Art #Theology #Linguistics
paper · doi:10.1080/10417940009373176
openalex publication_date 2000/09/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29
In this essay we argue that an eschatological discourse we term the “apocalyptic sublime” has emerged, as the postmodern alternative to traditional apocalyptic rhetoric. Drawing on the work of Frank Kermode and Jean Baudrillard, the essay isolates two key features of the apocalyptic sublime as (a) a reliance on non‐linear temporality and (b) a kind of destabilized subjectivity characteristic of that described in the sublime theories of Edmund Burke and Immanuel Kant. The apocalyptic sublime is then used to explain the rhetorical dimensions of the project for a Critical Rhetoric begun by Raymie McKerrow in the late 1980s.