2008/06/01 by Jörg Matthes, Jrg Matthes, Matthias Kohring · 1,020 citations
Arts and Humanities · Mathematics · Social Sciences · #Cluster (spacecraft) #Computer science #Content (measure theory) #Content analysis #Content validity #Data mining #Frame (networking) #Frame analysis #Information retrieval #Mathematics #Media Influence and Health #Media Studies and Communication #Media, Gender, and Advertising #Psychometrics #Reliability (semiconductor) #Social science #Sociology #Statistics #Telecommunications #Validity
paper · doi:10.1111/j.1460-2466.2008.00384.x
published in Journal of Communication 58(2), 258-279 (Oxford University Press)
openalex publication_date 2008/06/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/04
The main purpose of this study was to shed light on methodological problems in the content analysis of media frames. After a review of 5 common methods, we will present an alternative procedure that aims at improving reliability and validity. Based on the definition of frames advanced by R. M. Entman (1993), we propose that previously defined frame elements systematically group together in a specific way. This pattern of frame elements can be identified across several texts by means of cluster analysis. The proposed method is demonstrated with data on the coverage of the issue of biotechnology in The New York Times. It is concluded that the proposed method yields better results in terms of reliability and validity compared to previous methods.