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Time to #Protest: Selective Exposure, Cascading Activation, and Framing in Social Media

2018/04/16 by Natalia Aruguete, Natália Aruguete, Ernesto Calvo · 8 citations
Social Sciences · Physics and Astronomy · Computer Science · #Social Media and Politics #Opinion Dynamics and Social Influence #Hate Speech and Cyberbullying Detection

paper · pdf · doi:10.1093/joc/jqy007

Abstract

In social media, sharing posts exposes a larger number of users to the preferred content of their peers. As users select or discard content, they collectively highlight facets of events or issues as to promote a particular interpretation. This article describes how social media users frame political events by selectively sharing content that is cognitively congruent with their beliefs. We model cognitive dissonance modeling time-to-retweet and exemplify the proposed theory with a study of recent protest events in Argentina.

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