2017/12/01 by Stephan Reinhold, Sara Dolničar · 1 citation
Business, Management and Accounting · #Sharing Economy and Platforms #Digital Platforms and Economics #FinTech, Crowdfunding, Digital Finance
paper · doi:10.23912/9781911396512-3602
openalex publication_date 2017/12/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28
A business model is like an ultrasound for businesses: it provides – from the outside – detailed insight into six vital elements of a business which explain their functioning (Chapter 3). Each peer-to-peer accommodation network is slightly different and requires an independent business model analysis. Here we analyze the business model of Airbnb because it is the international market leader in commercial peer-to-peer accommodation trading and a model other platforms aspire to. We focus on value proposition, creation, communication, and transfer. The other two elements (value capture and dissemination) are discussed in Chapter 5.