1957/09/01 by Carl I. Hovland, O. J. Harvey, Muzafer Sherif · 4 citations
Physics and Astronomy · Social Sciences · Arts and Humanities · #Opinion Dynamics and Social Influence #Public Relations and Crisis Communication #Rhetoric and Communication Studies
paper · doi:10.1037/h0048480
openalex publication_date 1957/09/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/02
“The relationship between the attitude of the recipient and the position advocated in a communication was studied under conditions where a communicator not known to subject presents a point of view on a controversial issue which differs from that of subject by varying amounts.” The topic discussed w