2000/06/01 by Hee Sun Park · 2 citations
Psychology · Social Sciences · #Cultural Differences and Values #Social and Intergroup Psychology #Behavioral Health and Interventions
paper · doi:10.1080/10510970009388516
openalex publication_date 2000/06/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29
This study investigates the relationship between attitudes toward a behavior and subjective norms in the Theory of Reasoned Action (TRA). Unique to this research, attitudes toward a behavior are divided into social and personal attitudes in order to test an explanation for the moderate to high correlation between attitudes and subjective norms reported in previous research. As expected, only social attitudes toward a behavior are significantly related to subjective norms. The finding indicates that the overlap between attitudes and subjective norms in TRA research occurs when the attitudes studied are social in nature. Additionally, members of a collectivistic culture tend to score higher on subjective norms and social attitudes, but the high score on subjective norms and social attitudes does not necessarily contribute to predicting behavioral intention. It is suggested that cross‐cultural differences on the absolute strengths of attitudes and subjective norms may not translate to the differences in the relative weights of the two components in predicting behavioral intention.