Random utility models in marketing research: a survey

2001/02/01 by George Baltas, Peter Doyle · 3 citations
Business, Management and Accounting · Decision Sciences · Economics, Econometrics and Finance · #Consumer Market Behavior and Pricing #Economic and Environmental Valuation #Innovation Diffusion and Forecasting

paper · doi:10.1016/s0148-2963(99)00058-2

crossref issued 2001/02/01 · crossref published 2001/02/01 · crossref published-print 2001/02/01 · openalex publication_date 2001/02/01 · crossref created 2002/07/25 · crossref deposited 2020/01/14 · openalex created_date 2025/10/10 · crossref indexed 2026/05/28 · openalex updated_date 2026/07/23

Citations

• Mixed Logit with Repeated Choices: Households' Choices of Appliance Efficiency Level
• Modeling Preference and Structural Heterogeneity in Consumer Choice
• An Evaluation Cost Model of Consideration Sets
• The Choice Theory Approach to Market Research
• Analysis of Covariance with Qualitative Data

Cited by

• Utility‐consistent Brand Demand Systems with Endogenous Category Consumption: Principles and Marketing Applications*
• Discrete choice [wikipedia]
• Multinomial logistic regression [wikipedia]