2014/01/01 by Tom Page · 1 citation
Business, Management and Accounting · Psychology · #Consumer Behavior in Brand Consumption and Identification #Consumer Packaging Perceptions and Trends #Color perception and design
paper · doi:10.1504/ijsdes.2014.065057
openalex publication_date 2014/01/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/02
This research investigated a number of main areas of attachment in order to determine how consumer-product relationships are formed and to identify whether these feelings influence replacement decisions. Primary research comprised of interviews with consumers to discuss the topic area in relation to three possessions selected for their attachment qualities. The research highlighted how attachment is determined by multiple themes, many of which are circumstantial to consumers’ experiences and therefore difficult for designers to control. Findings showed that memories were the most prominent theme of participants’ attachment, closely followed by pleasure and usability. Enjoyment and pleasure were found to be the primary reason for attachment to newly purchased items, whereas nostalgia was highest for older possessions. Appearance and reliability were found to have considerable influence on participants’ attitudes towards replacement.