2009/03/26 by José Alberto García Avilés, Klaus Meier, Andy Kaltenbrunner +2 · 1 citation
Social Sciences · Computer Science · #Media Studies and Communication #Intellectual Property Rights and Media #Media and Digital Communication
paper · pdf · doi:10.1080/17512780902798638
openalex publication_date 2009/03/26 · openalex created_date 2016/06/24 · openalex updated_date 2026/07/29
Convergence is reshaping the landscape of journalism in a variety of ways. This comparative study was targeted on integrated newsrooms, which combine at least two platforms: print and online, in some cases also television and radio. Research was conducted in six media companies which are undergoing some degree of newsroom convergence in Austria, Spain and Germany. Descriptors for different levels of cross-media production and the process of convergence were established—avoiding technological determinism and the typical mindset in the industry that regards full integration as the necessary final step of any convergence project. As a result of the transnational comparison of six case studies, a convergence matrix for analysis and comparison of integrated newsrooms was outlined. The matrix is related to four essential areas of development in a media convergence process: project scope, newsroom management, journalistic practices, work organization. Based on this matrix, three models of newsroom convergence were drawn: full integration, cross-media and co-ordination of isolated platforms.