2011/03/01 by Chingching Chang, CHINGCHING CHANG
Arts and Humanities · Psychology · Social Sciences · #Computer science #Discourse Analysis in Language Studies #Health care #Health information #Internet privacy #Language, Discourse, Communication Strategies #Linguistics #Mediation #Political science #Psychology #Rhetorical question #Social and Intergroup Psychology #Social psychology #Sociology
paper · doi:10.1111/j.1745-6606.2010.01196.x
crossref issued 2011/03/01 · crossref published 2011/03/01 · crossref published-online 2011/03/01 · crossref published-print 2011/03/01 · openalex publication_date 2011/03/01 · crossref created 2011/03/03 · crossref deposited 2023/09/12 · openalex created_date 2025/10/10 · crossref indexed 2026/07/31 · openalex updated_date 2026/08/01
A mediation model in which internal and external request tactics enhances the perceived effectiveness of a public health messages by increasing self‐referencing, but only for persons concerned about the targeted health issue. For those concerned about hepatitis B (but not for those who are not concerned), using second‐person pronouns rather than third‐person terms (an internal request tactic) and using rhetorical questions rather than declarative statements in the ad headings (an external request tactic) enhance perceived message effectiveness. As expected, both processes are mediated by increased self‐referencing.