Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior

2001/06/01 by Lois A. Mohr, LOIS A. MOHR, Deborah J. Webb +3 · 1 citation
Business, Management and Accounting · #Accounting #Business #Consumer Behavior in Brand Consumption and Identification #Corporate Social Responsibility Reporting #Corporate social responsibility #Environmental Sustainability in Business #Finance #Marketing #Profitability index #Public relations #Purchasing #Social responsibility #Sociology #Typology

paper · pdf · doi:10.1111/j.1745-6606.2001.tb00102.x

crossref issued 2001/06/01 · crossref published 2001/06/01 · crossref published-print 2001/06/01 · openalex publication_date 2001/06/01 · crossref published-online 2005/03/03 · crossref created 2010/07/22 · crossref deposited 2023/11/18 · openalex created_date 2025/10/10 · crossref indexed 2026/08/02 · openalex updated_date 2026/08/04

Abstract

Companies are facing increasing pressure to both maintain profitability and behave in socially responsible ways, yet researchers have provided little information on how corporate social responsibility impacts profitability. This paper reports the findings from in‐depth interviews of consumers to determine their views concerning the social responsibilities of companies. A typology of consumers whose purchasing behavior ranges from unresponsive to highly responsive to corporate social responsibility was developed from the analysis.

Citations

• The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders
• Analysis and Interpretation of Qualitative Data in Consumer Research
• The Company and the Product: Corporate Associations and Consumer Product Responses

Cited by

• Moral disengagement and neutralization techniques as explanations of unethical behavior