2021/01/26 by Bayad Jamal Ali
Business, Management and Accounting · Psychology · Social Sciences · #Advertising #Boycott #Business #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Law #Marketing #Political science #Politics #Product (mathematics) #Psychology #Social and Intergroup Psychology #Social psychology #Turkish
paper · doi:10.1111/joca.12350
openalex publication_date 2021/01/26 · crossref created 2021/01/26 · crossref issued 2021/02/02 · crossref published 2021/02/02 · crossref published-online 2021/02/02 · crossref published-print 2021/06/01 · crossref deposited 2023/08/30 · openalex created_date 2025/10/10 · crossref indexed 2026/08/05 · openalex updated_date 2026/08/05
Abstract This study aims to investigate the impact of Turkish–Kurdish political relations on Kurdish consumers' behavior toward Turkish products. The following variables were included as predictors: consumer animosity, boycott participation, boycott motivation, and product judgment. An online survey was conducted to collect the data; it attracted 1,100 participants. Seven hypotheses were tested using descriptive statistics, correlation coefficients, and structural equation modeling. The study findings show that consumer animosity has a significant impact on boycott participation, motivation, and product judgment. Purchase readiness is significantly affected by product judgment and boycott participation. Purchase aversion is significantly impacted by boycott participation and boycott motivation. This study gives insight into a conflict that has not been previously covered; to the best of our knowledge, it is the first to examine the consumers' perspective on the on the Turkish–Kurdish conflict.