2007/03/06 by PATRICIA A. NORBERG, Patricia A. Norberg, DANIEL R. HORNE +3 · 6 citations
Decision Sciences · Psychology · Social Sciences · #Privacy, Security, and Data Protection #Sexuality, Behavior, and Technology #Technology Adoption and User Behaviour
paper · doi:10.1111/j.1745-6606.2006.00070.x
crossref issued 2007/03/06 · crossref published 2007/03/06 · crossref published-online 2007/03/06 · openalex publication_date 2007/03/06 · crossref created 2007/03/06 · crossref published-print 2007/06/01 · crossref deposited 2023/10/10 · openalex created_date 2025/10/10 · crossref indexed 2026/08/05 · openalex updated_date 2026/08/05
Impelled by the development of technologies that facilitate collection, distribution, storage, and manipulation of personal consumer information, privacy has become a “hot” topic for policy makers. Commercial interests seek to maximize and then leverage the value of consumer information, while, at the same time, consumers voice concerns that their rights and ability to control their personal information in the marketplace are being violated. However, despite the complaints, it appears that consumers freely provide personal data. This research explores what we call the “privacy paradox” or the relationship between individuals’ intentions to disclose personal information and their actual personal information disclosure behaviors.