2015/07/03 by Julia Metag, Tobias Füchslin, Mike S. Schäfer · 2 citations
Social Sciences · Environmental Science · #Climate Change Communication and Perception #Social Acceptance of Renewable Energy #Environmental Education and Sustainability
paper · doi:10.1177/0963662515592558
openalex publication_date 2015/07/03 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28
People's attitudes toward climate change differ, and these differences may correspond to distinct patterns of media use and information seeking. However, studies extending analyses of attitude types and their specific media diets to countries beyond the United States are lacking. We use a secondary analysis of survey data from Germany to identify attitudes toward climate change among the German public and specify those segments of the population based on their media use and information seeking. Similar to the Global Warming's Six Americas study, we find distinct attitudes (Global Warming's Five Germanys) that differ in climate change-related perceptions as well as in media use and communicative behavior. These findings can help tailor communication campaigns regarding climate change to specific audiences.