1984/03/01 by Roger Mason · 2 citations
Business, Management and Accounting · Economics, Econometrics and Finance · #Consumer Market Behavior and Pricing #Economic Theory and Institutions
paper · doi:10.1108/eum0000000004779
openalex publication_date 1984/03/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/15
States that status and prestige considerations play a significant part in shopping preferences for products, which, although they appear to have a direct utility, serve only as a means of displaying wealth and purchasing power. Examines the literature on the subject, looking at the conspicuous customer, for whom the cost of a purchase is only of real significance and not the product. Suggests, from the literature, that consumer behaviour and demand for status goods and services needs further investigation.