2012/03/21 by Brenda Segal, Jeffrey S. Podoshen · 1 citation
Business, Management and Accounting · Psychology · #Aesthetics #Conspicuous consumption #Consumer Behavior in Brand Consumption and Identification #Consumer Market Behavior and Pricing #Consumer Retail Behavior Studies #Consumption (sociology) #Economics #Epistemology #Materialism #Neoclassical economics #Philosophy #Psychology #Social psychology #Sociology
paper · doi:10.1111/j.1470-6431.2012.01099.x
openalex publication_date 2012/03/21 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/06
Abstract This paper examines gender differences in terms of materialism, conspicuous consumption, brand loyalty and impulse buying. We build our hypotheses based on both existing marketing and consumption literature with an additional integration of historical and gender studies literature in order to further augment the study of materialism and its related variables. Our study used survey data from 1180 Americans living in four northeastern states. Results show that significant differences between the genders were found in terms of materialism, conspicuous consumption and impulse buying. No significant difference was found in terms of brand loyalty.