Medical Tourism Destination SWOT Analysis: A Case Study of Malaysia, Thailand, Singapore and India

2014/01/01 by Brian Kee Mun Wong, Peramarajan Velasamy, Tengku Nuraina Tengku Arshad · 1 citation
Health Professions · Business, Management and Accounting · Social Sciences · #Global Healthcare and Medical Tourism #Hospitality and Tourism Education #Cruise Tourism Development and Management

paper · pdf · doi:10.1051/shsconf/20141201037

openalex publication_date 2014/01/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29

Abstract

The growth of global medical tourism in the recent years had spurred the interest of many governments to join in the bandwagon, particularly from Asia. Using the SWOT analytical model, this paper provides pertinent comparative analysis of the medical tourism destinations here being Malaysia, Thailand, Singapore and India. Each destination possesses its own value propositions to convince the demands of medical tourists. Malaysia and Thailand have a good mixture of elements (medical, tourism and wellness) to be an excellent medical tourism destination while Singapore and India need further development in some of these elements. Meeting or exceeding the medical tourists’ expectations and requirements are the priority of medical tourism destination marketers in ensuring a successful medical tourism industry development.

Cited by

• Economy of Malaysia [wikipedia]

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