Leveraging loyalty programs using competitor based targeting

2021/12/01 by Wayne Taylor, Brett Hollenbeck · 1 citation
Business, Management and Accounting · #Consumer Market Behavior and Pricing #Consumer Retail Behavior Studies #Customer Service Quality and Loyalty

paper · doi:10.1007/s11129-021-09237-y

crossref issued 2021/12/01 · crossref published 2021/12/01 · crossref published-print 2021/12/01 · openalex publication_date 2021/12/01 · crossref published-online 2022/01/10 · crossref created 2022/01/10 · crossref deposited 2024/09/15 · openalex created_date 2025/10/10 · crossref indexed 2026/06/22 · openalex updated_date 2026/07/29

Citations

• Brand Loyalty Programs: Are They Shams?
• A Statistical View of Some Chemometrics Regression Tools
• Sample Selection Bias as a Specification Error
• How Effective Are Loyalty Reward Programs in Driving Share of Wallet?
• Defining and Estimating a Trading Area
• Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members
• Can Non-tiered Customer Loyalty Programs Be Profitable?

Cited by

• Loyalty program [wikipedia]