2011/09/01 by Richard Nowell · 1 citation
Economics, Econometrics and Finance · Psychology · Social Sciences · #Cinema and Media Studies #Sexuality, Behavior, and Technology #Media, Gender, and Advertising
paper · doi:10.1353/cj.2011.0073
openalex publication_date 2011/09/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28
Whereas scholars have suggested that early teen slasher films like Halloween (John Carpenter, 1978) and Prom Night (Paul Lynch, 1980) were made primarily for male youth, this article reveals the extent to which producers and distributors tailored the films and their marketing campaigns to appeal to teenage girls and young women.