2019/04/08 by Miles Romney, R. G. Johnson · 1 citation
Social Sciences · #Sports, Gender, and Society #Sport and Mega-Event Impacts #Media, Gender, and Advertising
paper · doi:10.1177/2167479519836731
openalex publication_date 2019/04/08 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/15
Despite the growth of female participation in sports, media coverage of female athletics remains stagnant. Scholarship regarding the treatment of female athletes in magazines, newspapers, and news and highlight programming has shown that sports journalism organizations demonstrate ambivalence with minimal coverage that reinforces gender stereotypes. This study examined 1,587 Instagram images from the primary accounts of the four major American sports networks. The resulting data indicate that women’s athletic coverage lags significantly behind men’s athletics. Females are more likely to appear alongside a male and are more likely be shown in culturally “appropriate” sports and in nonathletic roles.