2010/12/01 by David McKnight · 1 citation
Social Sciences · Arts and Humanities · #Climate Change Communication and Perception #Media Studies and Communication #Media Influence and Health
paper · doi:10.1177/1464884910379704
openalex publication_date 2010/12/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/05/21
In 2007 the global media company News Corporation announced that it would become ‘carbon neutral’ and generally endorsed scientific warnings about global warming. Its CEO, Rupert Murdoch, signaled not only that the media group held a corporate view toward the issue of climate change but that its editorial coverage would henceforth change. This article examines the period before this change of direction. From 1997 to 2007 newspapers and television stations owned by News Corporation, based on their editorials, columnists and commentators, largely denied the science of climate change and dismissed those who were concerned about it. While the intensity of commentary and editorials about climate change varied between media outlets owned by News Corporation in the USA, Britain and Australia, its corporate view framed the issue as one of political correctness rather than science. Scientific knowledge was portrayed as an orthodoxy and its own stance, and that of ‘climate sceptics’ as one of courageous dissent.