2017/09/24 by Monika Januszkiewicz, Chris Parker, Steven G. HAYES +1 · 2 citations
Business, Management and Accounting · Psychology · Computer Science · #Consumer Retail Behavior Studies #Color perception and design #Virtual Reality Applications and Impacts
paper · pdf · doi:10.15221/17.210
openalex publication_date 2017/09/24 · openalex created_date 2017/10/06 · openalex updated_date 2026/08/04
To unify the methodology of Virtual Fit platforms and allowing cross platform integration of 3D Body Scanning, the current Virtual Fit platforms need to be assessed in terms of their size recommendation approach and user interaction. Digital data, interactivity, and internet technology are changing the ways we interact in online shopping, with the Virtual Fit platforms having great potential to increase retail engagement and market share. This will support online purchasing activities while minimising the perceived risk in garment returns due to the poor sizing fit information.